If you’re in the world of digital marketing, you’ve likely come across acronyms like “SEO” and “PPC.” But what do they mean? And which one should you use for your business? Let’s take a look at the difference between SEO and PPC so that you can make an informed decision about your next digital marketing campaign.

What is SEO?

SEO stands for Search Engine Optimization. It is an organic way to increase your online visibility by optimizing your website to appear higher up on search engine results pages (SERPs). This means adding relevant keywords, creating content around those keywords, building backlinks, and engaging with customers through social media platforms. The goal of SEO is to ensure that when someone performs a search query related to your business, they will find it quickly and easily.

What is PPC?

Pay-Per-Click (PPC) is an online advertising model where businesses pay a fee each time someone clicks on their ad. This type of advertising uses targeted keywords to attract potential customers who are already interested in the product or service being offered. PPC campaigns are often used in combination with other types of digital marketing campaigns such as email marketing or social media campaigns, but it can also be used as a stand-alone form of advertising. The most popular platform for PPC campaigns is Google Ads.

SEO and PPC are both effective tools for increasing visibility online, but each has its own unique advantages and disadvantages. Ultimately, it comes down to whether you’re looking for long-term success or short-term ROI from your digital marketing campaign. Both options can help drive traffic to your site and increase conversions if done correctly—it’s just a matter of finding the right balance between organic growth and paid ads that works best for your business goals. With this information in mind, you’ll be able to make an informed decision about how best to reach new customers online!