What is Pay-Per-Click Advertising?

Do you ever wonder why some websites appear at the top of a Google search page? How about why certain ads pop up alongside your favorite blogs or websites? They’re likely using PPC (pay-per-click) advertising. PPC is a form of digital advertising that allows a business to bid on keywords and phrases in order to […]

Understanding SEO and PPC

If you’re in the world of digital marketing, you’ve likely come across acronyms like “SEO” and “PPC.” But what do they mean? And which one should you use for your business? Let’s take a look at the difference between SEO and PPC so that you can make an informed decision about your next digital marketing […]