If you monetize your website with AdSense have you ever wondered how much visitors from a particular country earn for you? In the new AdSense interface you can find out, and it makes for interesting reading.
The above image comes from the Google blog post about this feature (I don’t want to show you mine as revealing the details of AdSense income breaks Google’s TOS) and as you can see it provides some food for thought (click the image for a better view). Take a look at the CPC (cost per click) column. In this example visitors from the US generate an average of 22 cents per click, now move your eye down to the Philippines and look at the corresponding amount, 3 cents per click, the move your eye back up to India, where it’s 5 cents per click.
The most likely reason for this difference is the cost of advertising on AdWords from the respective countries.
This is a handy report to run, but it’s only available on a per-account basis. I don’t think you can drill down to see how much you are earning from each country on a website or channel basis, which is a shame, especially if you have several sites across different niches all running AdSense from one account. (Within AdSense there is a “report issue” link (for providing feedback), I’ve used it to request a country report by channel feature.)
To access the “by country” report, login to your AdSense account, click on Performance Reports then Countries.
What do you think? Is this a useful report for you? How can you make use of the details within?
Further reading for AdSense publishers – my review of Joel Comm’s AdSense Secrets 5 Ebook