Google has finally opened up the doors of Google+ to businesses, brands and organisations. Now it’s possible to create the all important Google+ “page”.
The doors opened for the first time yesterday, but not everyone could enter at that time. I tried and was politely told to try again later.
I did just that and now I’m in.
Setting up a page is simple (easier than Facebook). Just go here or log into your Google+ account and look for the Create a Google+ Page link in the right sidebar.
So far I’ve created a couple of pages just to go through the process.
Once created, you access pages through a drop down menu to the right of your profile pic. When you switch to a page, you automatically use Google+ as the page. To switch back to your personal profile select it from the same drop-down menu.
Google provides a choice of badges (like the one below) to show your site is on Google+, but the URL is still a long and unmemorable jumble of numbers. Hopefully this will change at some point to become more like Facebook’s vanity URL.
So, should you rush out and create a page for each of your websites/blogs? Should you create a page for your business? Surely it would be foolish not too? I know it’s yet another platform to monitor and update, but Google is well-known for favouring its own brands in the search results and, although it’s way too early to tell, why should Google+ be any different?
