Matt Cutts is head of Google’s Webspam team. He answers a lot of questions asked by webmasters, search experts and nosey parkers. In this video he answers a question from Land Lubber about why a site can rank for keywords that are not on a page. The answer is very interesting so I thought I would post the video and share it with you.
If you are interested in SEO I suggest you read Matts blog and follow him on Twitter.
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Very good video Stephen. He explained it well, and it is better to just worry about your own website than to stress over something that you have no control over. Thanks for the post :)
Solid tips from the Big G Man. Though I think it’s pretty obvious, I’ve also done that before, I optimized a keyword that wasn’t even mentioned on the page I was trying to improve the rankings.
External anchor text links is just not built by SEOs to make a certain page rank for the targeted keyword, I think search engines do depend their judgment in seeing a page as relevant to a keyphrase (even it wasn’t seen on the page) basing on how other people sees the page. average users may link to it with the appropriate anchor text which they think suits the page (like linking using “crap” or anything as anchor text). Maybe that’s why search engines do give a high score for anchor texts.
By the way Stephen, I think you’ll enjoy this post:
http://www.johnmcelborough.com/my-anchor-text-strategy
Regards,
Jason
Thanks for the link Jason. Yes, I read and enjoyed the post, and the link (in the post) to the LDA discussion on SEOMoz has kept me reading for quite some time. I can’t disagree with anything John says in his post. I haven’t done any proper testing, but everything he says is very logical.
Whilst I was there I looked around his site and noticed he uses Raven Tools. I’ve heard of Raven, but never used their services. Have you? The service looks impressive and I’ve since read a couple of rave reviews so I think I might give them a try.
I haven’t tried using Raven Tools yet, since I work with one of its top competitors “Affilorama”. But I think they’re similar. I’ve read many reviews about them, and as from what I’ve seen, they do have nifty applications that really satisfied their users. Sure give them a try, and make a review of it, so I can spy on what’s the real difference between the two :D LOL
Regards,
Jason
I’ve set up my account but I haven’t had time yet to really play with the tools. I am hoping to be able to do that tomorrow. You never know, a review may well follow!