Paras Chopra takes a look at how photographs of people on a blog or website can seriously increase conversion rates. Paras has been split testing the theory and published a post about his findings on Carsonified.
What’s interesting is that even though both tests were independent, they (surprisingly) tested the same aspect and arrived at the same result. This gives me confidence that there is something special about having human photos on a website which increases conversion rate instantly.
Read the full article.
Related posts:
Your blog will never make any money. Fact!
Domain name snobbery and 301 redirects
WordPress.com introduces Writing Helper
Ignorance may be bliss but it could cost you money
